Why Apple won’t call the Vision Pro “virtual reality”

Posted under: Extended Reality
Date: 2024-02-23
Why Apple won’t call the Vision Pro “virtual reality”

Apple's new mixed reality headset, the Vision Pro, introduces advanced features under the branding of a "spatial computer." App developers for the device face language restrictions and are urged to use "spatial computing" instead of terms like augmented reality (AR) or virtual reality (VR). Concerns arise regarding Apple's suppression of established terminology, with a plea to acknowledge the field's rich history. The evolution of terms like augmented reality and mixed reality (MR) is discussed, emphasizing the importance of precision in defining these experiences. Despite Apple's terminology, the Vision Pro offers immersive AR, MR, and VR experiences, exceeding previous devices. The recommendation urges Apple to embrace historic language, reminiscent of their iconic "1984" ad, to maintain clarity and tradition in immersive technology discourse.

Read more at: www.freethink.com