Building brands that dazzle!

Using various design elements and components, we help create a compelling, creative, and captivating visual gateway into the brand's world.

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Branding

Justo provides its clients with exceptional branding services that involve careful research, a dynamic plan, and innovative design that go into delivering and sustaining a quality brand. We use advanced branding techniques that help our clients foster meaningful connections with their target audience.

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Logo Design

We craft logos that capture the essence of our client's brands and ensure that their visual identities are creative and compelling. We know what logos work for a brand and can provide the toolkit to ensure the company points in the right direction with a definitive logo.

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Infographics

Infographics have evolved enormously through time, and we have taken this form of storytelling up a notch. At Justo, we create compelling infographics for our clients by blending data analysis with effective designs that transform complex information into a visually appealing narrative. We use top infographic trends to make infographics that build awareness and credibility for the brand.

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Illustrations

At Justo, we help bring illustrations to life through a meticulous process of collaboration, ideation, and artistic expertise. Our skilled illustrators are great at creating stunning visuals that aptly align with our client's brand identity, thus leaving a lasting impression.

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Branding services

6 types of branding services

Logo design
We work closely with the clients to understand their brand identity and values, creating visually compelling logos that reflect their unique personalities and resonate with their target audience.

Brand Messaging
Through in-depth research and strategic planning, we help clients develop a cohesive brand message that effectively communicates their value proposition and key brand attributes to their customers.

Brand positioning
By conducting market analysis and competitor research, we assist clients in identifying their unique positioning in the market, allowing them to differentiate themselves from competitors and establish a strong brand presence.

Brand voice
We collaborate with clients to define their brand voice, including the tone, language, and style used in all communications. This ensures consistency across various marketing channels to create a recognizable and authentic brand voice.

Style guide
To maintain a consistent and cohesive brand image, we develop a comprehensive style guide for clients. This guide outlines guidelines for visual elements, typography, color schemes, and other design elements to ensure brand consistency across all platforms and marketing materials.

Social media branding
Understanding the power of social media, we help our clients establish a strong social media presence. This is done by creating compelling and engaging content that aligns with the client's brand.

Benefits of implementing advanced marketing techniques:

Reach a larger world-wide audience

Boost your brand awareness and salience

Generate a greater quantity of leads

Make branding highly cost-effective

Stay miles
ahead of the competiton

Types of logos

Wordmark:
A wordmark logo consists of the company name or brand name in a stylized font or typography. It is often used by established brands or companies with unique and recognizable names, such as Google or Coca-Cola.

Letter mark:
Letter mark logos are composed of the initials or acronyms of the company's name. They are commonly used by businesses with long names or complex brandings, such as IBM or HBO.

Pictorial mark:
Pictorial mark logos incorporate a simple, visual representation or icon that represents the brand. They are effective for businesses aiming for strong brand recognition, such as Apple or Twitter.

Abstract mark:
Abstract mark logos feature unique and non-representational symbols or shapes that convey the essence of the brand. These logos are often used by companies that want to convey creativity and innovation, like Nike or Pepsi.

Mascot logo:
Mascot logos typically feature a character or an illustrated figure that represents the brand. They are commonly used by sports teams, educational institutions, or brands targeting a younger audience, such as KFC or Michelin.

Combination mark:
Combination mark logos combine both text and symbol elements. They provide flexibility and versatility, allowing businesses to use either the text or symbol independently or together. Many well-known brands like Adidas or McDonald's use combination mark logos.

Emblem logo:
Emblem logos are often intricate and incorporate text within a symbol or badge. They convey a sense of tradition, authority, or exclusivity, making them suitable for government organizations, universities, or luxury brands, such as Harley-Davidson or Starbucks Reserve.

Types of logos

5 principles of effective logo design:

Simplicity:
Keep the logo design clean and uncluttered, using minimal elements and clear lines. This ensures easy recognition and scalability.

Memorability:
Create a logo that leaves a lasting impression. Make it unique and distinctive, using clever elements, color schemes, and typography to stand out.

Timelessness:
Design a logo that remains relevant for a long time. Avoid trendy elements and opt for classic design principles that won't quickly become outdated.

Versatility:
Ensure the logo works well in various sizes, colors, and backgrounds. It should maintain its impact and legibility across different applications and mediums.

Appropriateness:
Align the logo design with the brand's values, industry, and target audience. Make it reflect the brand's personality and positioning, considering the expectations and preferences of the intended audience

Infographics have evolved

Get ready for a journey through the captivating history of infographics!

From ancient cave paintings to 17th-century maps and charts, infographics have been transforming the way we communicate information.

In the 19th century, publications like the Illustrated London News brought illustrations and diagrams into the limelight, simplifying complex ideas.

Then, the digital age revolutionized infographics, bringing interactivity and dynamic visuals that make data come alive.

Today, infographics are everywhere, helping us understand complex ideas and make data-driven decisions.

As technology advances, the future of infographics holds endless possibilities, from virtual reality to artificial intelligence.

Join us on this captivating journey through the evolution of infographics, where visuals tell stories and data takes center stage.

Thank you for joining us on this exciting exploration of the history and evolution of infographics.

Stay tuned for more fascinating insights!

Top infographic trends

Limit your color palette:
3 colors are usually ideal with one of those colors working as a contrast

White space:
Spacing your content makes it easier to read and understand

Keep imagery simple:
Use uncomplicated graphics and drop unnecessary shadows.

Two fonts:
Keep the font size consistent and pay attention to the typography.

Size matters:
The width should be 600 to 735 pixels. Anything very tall will lose attention.