Despite an impending ban, TikTok's US shopping sales increased to over $100 million on Black Friday, demonstrating the app's growing popularity. According to the firm, TikTok Shop, the app's e-commerce function, saw a 165 percent yearly increase in shoppers during the two days between Black Friday and Cyber Monday. According to TikTok, posts using the hashtags #tiktokshopblackfriday or #tiktokshopcybermonday had over 7 billion views.