With inflation continually driving costs up and demand for freight down, experts say growth in the freight market will be modest throughout 2024. GDP in the goods transport sector – the economy tied to freight transportation – is bad. And the ever so slight growth expected in 2024 – we’re talking an average of 2.7% – is going to amount to a stagnant status quo. To thrive despite economic challenges, the adoption of innovative technologies is crucial. Three key technologies include Large Language Models (LLMs) for automation, freight optimization platforms for streamlined operations, and no-code automation for repetitive tasks. LLMs enhance communication, while automation platforms like Google Workflows simplify processes without coding. Optimization platforms help carriers pool freight and improve efficiency, reducing barriers for customers. These technologies are accessible for carriers of all sizes and can insulate against economic downturns.