Small businesses need to adapt to a constantly changing market. To meet the needs of your customers and stay one step ahead of the competition, it’s critical to monitor the trends that affect your business’s operations, and there’s no better time to reflect than the start of a new year. To help you do so, we connected with experts in finance, marketing, tech, and human resources to find out what you should expect in the coming year and how to position your small business for success. For many business owners, loans might not be an option, especially for businesses that have incurred significant financial losses in the past few years. In those cases, alternative sources of funding, such as alternative lenders and investors, might be vital to attaining much-needed funding. As part of an aggressive effort to curb inflation, the Federal Reserve raised interest rates four times in 2022.