Reddit is making a strategic push to attract small and medium-sized businesses with the launch of simplified advertising tools. The platform's new interface promises faster campaign creation and easier budget management, reducing the setup process from 30 minutes to just 5 minutes. The update includes automated targeting options, streamlined creative tools, and simplified performance metrics designed specifically for SMB marketers with limited advertising experience. This move positions Reddit to compete more effectively in the SMB advertising space against established players like Meta and Google.