The recently released dentsu e4m Digital Advertising Report saw digital ad spends in India overtake TV for the first time, even as various verticals invested their ad dollars across digital’s ever-widening media. And within digital itself, programmatic advertising saw a strong performance. “Throughout history, media has aimed to connect with consumers through resonant messaging. Now, picture this: As an agency, I can precisely target your audience, predict their preferences, and increase conversion rates. This level of precision is driving the growth of digital and programmatic advertising,"" says Amyn Ghadiali, President, Business & Integration, GOZOOP Group. ""To maximize advertising ROI and create impactful experiences across digital platforms, leveraging data-driven insights and innovative technologies is essential. This evolution underscores the shifting landscape of media consumption and the power of targeted advertising in today's digital age.”