OpenAI is wiring a native purchase flow into ChatGPT's assistant, allowing purchases to complete inside the chat instead of jumping to external sites. This would turn ChatGPT into a full-funnel shopping tool, allowing Shopify's vast merchant base to gain instant distribution. The feature is likely to be placed inside the answer panel, as competitors like Microsoft and Shopify are moving towards an AI-first culture. A joint launch would align Shopify's push for agentic commerce with OpenAI's plan.