Karolis Didziulis, product director of Coresignal, writes about the transformative potential of public web data and its integration with AI and ML. He explores the potential opportunities, challenges, and tech innovations shaping this field. In the midst of this significant growth, public web data stands out as a key player, holding transformative potential that is largely untapped. However, AI and ML technologies, known for their data processing prowess, can mine this vast resource, turning raw data into actionable insights that can inform strategic decisions, drive innovation, and offer businesses a competitive edge. The impact of AI and ML in modern technology and business landscapes is undeniable. These technologies have become integral to processing vast amounts of data, creating predictive analytics models, and delivering personalized experiences at scale. A significant part of the answer lies in the integration of AI and ML with public web data.