Microsoft has launched a new web version of its Windows app store, aiming to provide a more user-friendly and efficient experience for discovering and downloading Windows apps. This web-based store replaces the previous method of web-based app discovery, where links would open the Microsoft Store. In an effort to modernize the web-based store, Microsoft has transitioned from its old React codebase to a more contemporary tech stack. The Verge reported that this transition aims to provide users with a refreshed user interface, improved app discovery options, and a more intuitive experience. Microsoft's decision to enhance its web store aligns with its broader strategy to expand its app and gaming ecosystem beyond the confines of Windows. This initiative is driven, in part, by regulatory changes, such as the EU's Digital Markets Act, which may compel companies like Apple and Google to open up their mobile app stores to greater competition.