LG Electronics is launching its first enterprise-ready Metaverse platform for HVAC installers and professionals, called "LG Air Solution Village." The platform offers an immersive space for virtual showrooms and functional installation simulations. LG plans to host product launches, Q&A sessions, and industry talks during virtual showcase events. The platform will also allow B2B clients to review new LG Air Solution products, such as THERMA V air-to-water heat pumps and MULTI VVRF systems. LG believes it can create a technology ecosystem by combining its TV division services with Meta's XR portfolio. LG's smart device OS, which provides a $750.5 million platform of app revenue to Meta's immersive product portfolio, could provide a valuable income source and services for Meta's XR hardware ecosystem to compete with Apple's Vision Pro offerings.