Zordo Technologies has introduced Retifo, a pioneering Indian search engine prioritizing user privacy and data security. Unlike traditional search engines, Retifo operates on a non-tracking model, neither storing nor monitoring users' personal information or search history. The platform features encrypted search capabilities and implements a unique Pay Per Keyword (PPK) program, allowing businesses to target specific keywords for improved ROI. With local data centers and proxy servers supporting its operations, Retifo aims to provide Indians with a culturally-aware search alternative that maintains complete user anonymity while delivering Google-comparable results.