HP has announced significant upgrades to its Amplify partner program, introducing the Amplify SuperPower Booster and expanded AI capabilities. The new compensation structure rewards partners for portfolio-wide sales, while the enhanced AI program offers specialized training including the HP NVIDIA Technical Sales Strategy AI Workstation MasterClass. The company reports its Amplify Impact sustainability program has exceeded 2025 enrollment targets, with participating partners experiencing a 70% increase in win rates and doubled sustainable sales year-over-year. "HP's commitment to empowering our partners for success in the future of work is more important than ever," states Kobi Elbaz, SVP of Global Revenue Operations.