Businesses must accept that cloud outages are a reality, lasting from hours to days. Rather than merely enduring them, companies should proactively prepare. According to Thomas King, CTO at internet exchange operator, the first step is understanding the potential impact on on-premises and cloud infrastructure. Critical resources, like ERP systems and cloud databases, should be set up in an active-active configuration across multiple cloud providers to maximize availability, ensuring continuity even during prolonged outages.