How QSRs are using tech to elevate experience

Posted under: Digital Transformation
Date: 2023-12-11
How QSRs are using tech to elevate experience

The Quick Service Restaurant (QSR) market in India is set to reach Rs 431.27 billion by 2027. Indian QSRs are leveraging technology for an enhanced customer experience: 1. Biggies Burger (Bengaluru): Uses AI for data analysis, predicts demand, and employs chatbots. Implements IoT devices for operational monitoring and self-service kiosks for efficiency. Allocates 10-15% budget to technology. 2. Gopizza (Bengaluru): Features AI and robots for pizza preparation, including a patented oven. Utilizes smart sensors for table tracking and AI-powered CRM for customer engagement. 3. The Fat Tiger (Gurugram): Embraces technology for online delivery, payment processing, and digital menus. Implements digital display boards for streamlined table management. 4. Baskin Robbins: Integrates technology into all operations, using centrally programmed television panels for menus. Deploys various software for front-end sales and back-end asset tracking, enhancing overall efficiency and quality.

Read more at: www.indiaretailing.com