Online retailers face challenges due to static and incomplete product images, leading to increased returns and operational costs. Immersive technologies such as CGI, 3D imaging, AI, and augmented reality (AR) offer solutions. AI impacts the customer experience through virtual assistants and chatbots, enhancing language understanding and personalization. AI is also reshaping backend operations, as seen with Chipotle's algorithm forecasting chip demand and Sam’s Club using AI for inventory decisions. AR, including CGI and 3D rendering, provides more visual information, reducing uncertainty and increasing conversions. Retailers adopting these technologies should define objectives, choose appropriate tools, and ensure successful implementation, including employee training. Ethical considerations, like preventing discrimination in AI algorithms, are crucial for the successful and responsible integration of immersive technologies in retail, promising an enhanced shopping experience.