A Gartner report indicates that a perceived decline in the quality of social media platforms will prompt 50% of consumers to abandon or significantly reduce their engagement by next year. Reasons for this decline include the spread of misinformation, toxic users, and the prevalence of bots. Seventy percent of consumers believe that increased integration of generative AI into social media will harm the user experience. Consumers are actively seeking to limit their social media use, with 53% stating that the current state of social media has deteriorated compared to the previous year or five years ago. Another Gartner survey reveals that 72% of consumers fear AI-based content generators could spread false information. This mistrust may drive some consumers to opt for AI-free brands. Marketing executives are urged to adapt strategies as social media experiences evolve.