Danny Sullivan, Google's Search Liaison, said last week that the search company will issue additional clarifications around the acceptable or unacceptable use of AI to generate content for SEO purposes. In short, Google has already said you cannot use AI (or other means) to generate content to manipulate ranking in search results. The specific language Google previously wrote, as I covered earlier, is: Using automation—including AI—to generate content with the primary purpose of manipulating ranking in search results is a violation of our spam policies. If that is not clear enough for you, Sullivan said on X, ""is something we thought was pretty clear from our post last year."" But he added, ""People who read that and somehow interpret it as a ""free pass"" should seriously be rethinking. I'm sure you'll also see us look at ways to make this even clearer.