Google Cloud has unveiled new generative AI-powered technologies for retailers, aiming to enhance online shopping personalization and modernize operations. The conversational commerce solution enables retailers to deploy AI-powered virtual agents for personalized interactions with shoppers. Additionally, Google Cloud introduces a large language model (LLM) capability in Vertex AI Search to improve search, browse, and recommendations on digital storefronts. The company also launches solutions for customer service modernization and catalog management, leveraging AI to enhance self-service, and engagement, and streamline product cataloging. Furthermore, Google Distributed Cloud Edge offers a combined hardware and software solution for in-store technology, facilitating the deployment and management of applications and AI innovations across thousands of locations.