In this edition of “Ask the Board,” we’re pleased to feature Neviana Zhgaba, Owner of Aquila’s Nest Vineyards, a family-owned, 40-acre vineyard, tasting room, and event venue in Newtown, Connecticut. She shares how your business can succeed during the off-season. She emphasizes creating unique experiences like fire pit circles and igloo spheres, along with offering seasonal products such as chocolate mulled wine and hot cocoa. Collaborating with local businesses for special events and themed nights, such as Christmas drag shows and Valentine’s Day murder mysteries, helps attract guests. Additionally, hosting 12 days of giveaways fosters community engagement and spreads awareness of holiday offerings. These approaches not only enhance guest experiences but also contribute to sustaining business growth during slower periods.