Morgan Stanley analyst Brian Nowak reiterated an overweight rating and a $550.00 price target for Meta Platforms Inc. According to an analyst's report, Facebook remains the most commonly used platform, with a 75% adoption rate. However, TikTok adoption is also increasing. Meanwhile, the trends for Search and Snap are more tempered. FB Messenger, Reels, TikTok, and Amazon are the platforms that stand out for forward intent to spend, while SNAP also performs well on this measure. Advantage Plus and PMax are seeing rising adoption rates and delivering an average 7% ROAS lift across both products. Almost all advertisers have utilized some of the Generative AI tools provided within Google and Meta's suite of Ad Campaign tools. Overall, CTV adoption remains stable, with Google and Amazon extending their lead over peers. Last week, the closing price for shares of Meta Platforms Inc. was $495.57.