MSMEs from non-metro cities are clocking more Diwali orders this year than sellers from metro cities, as per a report by tech-enabled logistics platform and unicorn Shiprocket. The report revealed that the e-commerce opportunity could be a staggering USD 13 billion for Indian MSMEs during the festive season. Observing that as much as 56 percent of its order volume originates from non-metropolitan cities, the platform said this underscores the rapid adoption of online shopping and digital transactions in smaller towns and rural areas. With Delhi NCR being a thriving business environment, including a high number of MSMEs, this economic activity is fueling consumer spending during the festive season, the platform said. Shiprocket further said it is also witnessing a rise in festive exports from India, with leading categories for global exports, and demand is mostly driven by the US, the UK, Germany, Australia, Canada, France, and the UAE.