Meta-owned WhatsApp and the India SME Forum have joined hands to launch an application, ‘Digishaastra,’ to help accelerate digital adoption among MSMEs in the country. With the help of the application, any small business can create a profile and add detailed information on the products and services they offer and reach out to their target audience. This feature is available on WhatsApp for Business. Businesses can register through the Digishaastra website.