Daze's most-watched video on TikTok has received 8 million views. The startup behind a new Gen Z messaging app has received almost 48 million views on Instagram and TikTok. The app's waitlist is already overflowing with nearly 156,000 sign-ups before its prelaunch. Willem Simons, a serial entrepreneur from New York, founded Daze, a freestyle messaging software that draws inspiration from social media.