Despite OpenAI’s popularity, businesses are reportedly turning to smaller artificial intelligence (AI) models that fit their needs. A report Tuesday (Dec. 26) by Quartz examines this trend, which includes the AI coding assistants used by Salesforce, described as “small” AI models for niche business applications. According to the report, although companies like Google, Amazon, and OpenAI are building larger and larger AI models, companies may still find that they can adopt AI in a less costly way by focusing on specific applications. Quartz spoke with Braden Hancock, chief technology officer of Snorkel AI, a company that refines AI models. He works with businesses, many of them in the financial sector, to build small AI models powering bots that do one thing, such as provide customer service or help with coding. Then, upon closer examination, companies discovered there are few—if any—business applications that could be addressed by ChatGPT without making modifications.