It appears that ChatGPT won’t be dethroning “classic” internet search engines — namely their king, Google Search — anytime soon. While analysts worried that generative AI would be Google Search’s undoing, quite the opposite has been true. Rising ad revenue from Google Search helped boost Google’s profits nearly 60% in the first quarter. In fact, Bank of America analysts Justin Post and Nitin Bansal said Google Search is growing its footprint because of AI.