These days, our biometric data is valuable to businesses for security purposes, to enhance customer experience or to improve their own efficiency. Biometrics are unique physical or behavioural traits and are part of our everyday lives. Among these, facial recognition is the most common. Capturing and storing biometric data without consent could violate our rights, including protection against surveillance and retention of personal images. Balancing safety, efficiency, and privacy rights is a complex ethical choice for businesses.