The US is experiencing a small business boom, with over 5.5 million new business applications filed in 2023, a 10% increase from the previous year. WCNC Charlotte is dedicated to helping new businesses succeed, and despite initial setbacks, some businesses are thriving. Sam Chappelle and Yerman Carrasquero, a couple from Charlotte, opened their artisanal bakeshop, Vicente, in May, despite facing construction problems. They are now selling out every weekend, highlighting the importance of understanding and honoring one's identity as a business. Russ Morton, chief product officer for marketing firm Constant Contact, advises entrepreneurs to start telling their story and listen to their audience. To stay updated on Where's The Money news, download the mobile app and enable push notifications. Chappelle advises new business owners to anticipate higher costs and dedicate more time to projects, as they may face additional obstacles and delays.