Apple has dominated the smartwatch market for many years and is regarded as the industry standard. However, Huawei has emerged as the new leader. In the first nine months of 2024, Huawei surpassed Apple in wrist-worn gadget shipments, including fitness bands and smartwatches. Although Apple continues to dominate the worldwide smartwatch market, the distance is closing. According to critics, Apple must introduce novel concepts and designs to maintain its lead.