Apple will finally adopt RCS in iOS 18, effectively ending a yearslong fight for feature parity between iMessage and Android. But the announcement wasn’t a celebration — you could’ve blinked and missed it. Instead of showing how RCS will make things better, Apple softly announced support for the standard and focused on all the great features coming to iMessage users — not RCS ones. Apple didn’t go over how RCS adoption will finally let iPhone and Android users send each other high-resolution pictures and videos.