The updated platform now includes a full-featured website and landing page builder to capture more leads. HighLevel's additional lead-capturing features include customer surveys and forms, calendars for scheduling online appointments, inbound phone systems, and more. The new page builder also features intuitive drag-and-drop survey and form creation capabilities that are directly built in and can also be embedded into the user's own business website. In addition to website-building and lead-capturing capacities, the platform covers the two other parts of the sales process and customer journey: nurturing leads and closing deals. Its lead-nurturing functions include automatic messaging via voicemail, text, email, Facebook Messenger, forced calls, and other channels. To close deals, users can take advantage of built-in tools to organize payments, schedule appointments, and track analytics.