The boom in artificial intelligence is pushing European data centers to adopt environmentally conscious measures, like lowering water temperatures, to cool high-powered chips such as Nvidia’s GPUs. AI could drive a 160% growth in demand for data centers by 2030, potentially impacting Europe’s decarbonization efforts due to increased energy consumption. The European Data Center Association warns that lower water temperatures could lead to unsustainable practices, contrary to the EU's Energy Efficiency Directive.